Sharks are not only one of the world’s most fascinating and deadliest creatures, but they are also among the most endangered ones. The fishing industry is killing more than 100 million sharks each year. If this trend is about to continue, it will lead to the extinction of some shark species.
Fortunately, nonprofit organizations like Shark Allies are fighting against the overfishing of sharks and rays. In 2010, the organizational founder, Stefanie Brendl, worked with Hawaii State Senator Clayton Hee to bring to passage the first shark fin trade ban in the world.
I asked Stefanie Brendl a couple of questions about her mission, the current state of the shark hunting industry and her future plans.
ReadingSavesLives: Why and how did you start Shark Allies? Can you tell us about the early days of this project?
Stefanie Brendl: I started Shark Allies in 2007 in Hawaii. I was diving with sharks every day for my dive business Hawaii Shark Encounters and realized that there was much to be done for the conservation and protection of sharks.
In the early days I focused on education during trips and by visiting schools to give presentations. It quickly became clear that research and education alone is not enough to help sharks. Much of shark conservation takes place in government buildings, so I decided to get myself educated on policy and advocacy.
RsL: What or who are the biggest threats to sharks? (Specific group, organization, pollution, …)
Brendl: The biggest damage is done by the commercial fishing industry, and in some locations also the recreational fishers. The market for fins, meat, squalene and other products – this includes targeted fishing, bycatch or unintended/accidental catch, creates the incentive to keep taking sharks. Also general overfishing and degradation of reefs creates a loss of habitat. If there are no fish, there will be no sharks.
RsL: What setbacks and successes have you experienced since the founding of Shark Allies?
Brendl: We have had lots of successes. The Hawaii shark fin bill was the first of its kind and set in motion a wave of similar laws across the Pacific and the United States. We haven’t had any major setbacks, but mostly just tedious delays, such as when the Florida bill needed to be reintroduced in the second year. Other limitations are usually directly related to not being able to raise funds. There is an unlimited amount of work to be done, and we have strategies for many campaigns, but it would require a much bigger work force to tackle it all.
RsL: Can you talk a little bit about the Hawaii bill of 2010 to ban shark fin trading?
Brendl: Rather than legislating the act of finning, which is very difficult to enforce, the Hawaii bill tackled the issue with a different approach – to deal with the product, the shark fins, and the trade of the product, rather than making more fishing rules or arguing animal cruelty. Making shark fins essentially contraband, and therefore making the law highly enforceable.
We had no idea that we would actually succeed. The initial intention was to move things as far along as possible, and then build on whatever ground we had gained, but to our great surprise, the bill gained more and more support and we got it passed.
RsL: What is the current state of the shark finning industry?
Brendl: While the consumption of shark fin soup has gone down by a high degree in China and Hong Kong, it has gone up in many other Asian countries. The demand in the US used to be quite high (mostly in cities), but this has been curbed by the State fin bans. The international trade of fins is not being dealt with so the traders continue to find new avenues to transport and sell shark fins. Many countries are also reluctant to put more effective measures into place because of the fear of economic losses to fishermen, or due to corruption. Shark fishing continues at an unsustainable rate around the world.
RsL: Sharks are known for their rather negative reputation unlike dolphins and whales. Do you think their threatening demeanor makes it more difficult for you to convince people to fight for their protection?
Brendl: Sometimes. More and more people are understanding that natural balance is important. While they may not like sharks, they don’t necessarily want to get rid of them anymore. Much has changed in the last 20 years. The support for shark conservation doesn’t come from the public, it comes from government agencies, NGOs, donors etc., so whether the negative public image has an impact is at this point disputable.
It’s a lack of government action to protect species, get rid of harmful fisheries and their subsidies and the lack of funding available for shark conservation and advocacy. In the nations where most sharks are consumed in products such as shark fin soup, the lack of protection is not due to fear of sharks or because of a negative image. It’s because the soup is a status symbol.
The energy for shark conservation projects is constantly drained because most donors have their favorite animals or they are now focusing on Climate change issues or other charities.
RsL: What are some facts about sharks that could change people’s opinion about them in a positive way?
Brendl: There are many. You can find those on our website. Most importantly is the fact that, whether you like them or not, sharks are important to our ocean’s health. So if you would like to have healthy fish populations, reefs, food security in the future and a functioning ocean world, you have to support sharks.
RsL: You started a charity campaign for your organization viaStreamlabs Charity. What made you decide to use a streaming platform for your nonprofit and what has been your experience so far?
Brendl: I don’t know too much about it, but one member contacted me and suggested I should set up a charity profile so he can fundraise. So far we have had only a few small fundraisers.
RsL: What are Shark Allies’ plans for the future? What can we expect?
Brendl: We continue to work on the 4 pillars as outlined on the site:
1. Overfishing and the fin trade 2. Shark Products (squalene in Vaccines and cosmetics, shark meat, souvenirs etc) 3. Protection the habitat (MPAs, Shark Sanctuaries, Policy) 4. Changing the way we value sharks (Entertainment industry, media, tourism)
Plus all the awareness and education that goes along with each campaign.
Over the past few years, animal conservationist and falconer Maya Higa has become a popular member of Twitch.tv, a website for video game streamers. While others use Twitch mainly to satisfy their online gaming needs, 23-year-old Ms. Higa utilizes the platform to promote wildlife conservation work.
Not only does she educate her online community about animal rehabilitation but she has also raised more than $83,000 for wildlife conservation organizations. Her streaming efforts made it even possible for Ms. Higa to launch her very own animal sanctuary based in Texas.
Maya Higa serves as a shining example for a new generation of non-profit entrepreneurswho have successfully combined social media outlets with altruism. Ms. Higa was so kind to answer my questions about animal conservation work, her podcast and her sanctuary.
ReadingSavesLives: How did your career in the field of wildlife conservation begin? Can you tell us about some important steps of your professional life?
Maya Higa: I grew up on a farm and began zookeeping in college. I did a few internships with zoos (both private and AZA) before I got my falconry license and moved deeper into birds.
RsL: What aspects of animal conservation motivate you the most?
Higa: I am motivated by my fascination and love for our natural world. It deeply saddens me to see species at risk because they are all so unique and fascinating to me.
RsL: Your love for birds has earned you the nickname “Birdgirl”. Why are birds so special to you?
Higa: Falconry was a huge key to my growth and independence in college. After a really hard break up, it became “my thing” and I found fulfillment in learning as much as I could about birds.
RsL: What advices would you give newcomers who enter the field of animalconservation? What are some general mistakes or false expectations that they should avoid?
Higa: Get your foot in the door! Engage in as many volunteer opportunities, internships, and experiences that you have the bandwidth and ability to do. People often think it’s not useful experience if it’s not the species you ultimately want to work with, but all experience is good experience in the exotic animal industry.
RsL: When and why did you decide to use Twitch for your non-profit work? Twitch is a streaming platform mainly used for video gaming and not necessarily known for non-profit endeavors. Have you also considered other websites?
Higa: I started streaming in the music section for fun in college. When I showed my stream my red-tailed hawk on a whim, I realized that I could do conservation education virtually the same way I was doing birthday parties and events in real life at the time. It has become a home to me and a great place to teach a younger demographic who aren’t necessarily into conservation already.
RsL: I was looking for other streamers who do non-profit work on Twitch, but I couldn’t really find anyone as popular as you are. What do you think is the reason behind your success? What advice would you give someone who joins Twitch and has similar intentions as you?
Higa: I am very lucky to be surrounded by other creators who help me grow and maintain my existing growth. Networking has been crucial in my career as a streamer. My advice would be to network and be as consistent as possible.
RsL: How has the management of Twitch reacted to your non-profit focused content?
Higa: I have had no contact with Twitch regarding my non-profit work.
RsL: You also manage your own podcasting website – Maya Higa’s Conservation Cast. Every week you talk with scientists and conservationists about their work. How did this come about?
Higa: I wanted to give scientists, conservationists, and ecologists a platform to share their research with a younger demographic that they typically aren’t able to reach.
RsL: What are the criteria someone has to meet to get an interview with you? How does your selection process work?
Higa: I pick my guests by doing my own research. Many are PhD students and many represent organizations that are doing important work in conservation.
RsL: During the conversation your Twitch subscribers can donate money to the interviewed organization. How is it going so far?
Higa: The Conservation Cast has been a very effective fundraising tool, raising around $1-2k per episode. We’ve raised over $83k for conservation causes across the boards.
RsL: But you are not only doing charity for animal conservation. Recently, you and your partner participated in a “Make a Wish” campaign and streamed it on Twitch. Can you talk a little bit about it?
RsL: You were able to raise more than $500.000 on Twitch to fund your very own animal sanctuary. How did you pull that off?
Higa: We had a successful donor tree program where to get your name on a leaf at the sanctuary which raised over $250k. The live auction held on stream raised the rest of the funds. We did this by auctioning off items donated by popular streamers/content creators.
RsL: What made you decide to start your own sanctuary?
Higa: My goal is to be the greatest force in conservation that I can be.Alveus Sanctuary can provide sanctuary to a number of non-releasable animals while educating millions on their wild counterparts and how we can help them as humans.
RsL: You’ve bought your own property in Texas and expanded/improved the existent infrastructure. How far along is the Alveus project?
Higa: What was supposed to be a 3 year plan ended up being a 3 month plan. We’vemade a lot of progress at the facility but have a ways to go before we hostcollaborations with other creators.
RsL: The responsibility and planning for such an endeavor at a young age must be enormous. How do you deal with the workload and pressure?
Higa:I love my non-profit and the animals at the facility so working doesn’t feel like work. I also love teaching people about animals. I am living my dream and when I feel overdone it usually passes because I am constantly overcome with gratitude.
RsL: What animals do you keep at the sanctuary and how did you acquire them? How do you decide which animals should be part of it?
Higa: I have a list of ambassadors on my website. I acquired most of them from a zoo in California that I used to work at. Some were transferred to me by another conservation organization in California. I decide ambassadors based on their value as an educational ambassador and how we can utilize them in programs to teach people about the threats that their wild counterparts face.
RsL: Where do you see yourself and all your endeavors in the next 5-10 years? What are your hopes, dreams or even fears?
Higa: We will start hosting content collaborations at the facility with other streamers/YouTubers. This will allow us to combine audiences to maximize our impact for conservation. I want to teach and inspire as many people as possible in my time on Twitch.
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